By designing tourism concepts, experiences,
and communication strategies, we create
higher-quality tourism demand.
[About us]
As designers of tourism concepts, we observe the world from the traveler’s perspective. Combining strategy with creativity, we analyze modern tourist behavior. We uncover their needs and desires. Trends are followed, and opportunities are turned into new tourism experiences.
We position your brand in the market and use digital campaigns and technology to craft unique experiences. Within and beyond the destination, we revitalize your tourism and create demand.
As designers of tourism concepts, we observe the world from the traveler’s perspective.
Combining strategy with creativity, we analyze modern tourist behavior.
We uncover their needs and desires.
Trends are followed, and opportunities are turned into new tourism experiences.
We position your brand in the market and use digital campaigns and
technology to craft unique experiences. Within and beyond the destination,
we revitalize your tourism and create demand.
[Services]
[Reference]
Master plan and operational plans for sustainable tourism development, visual identity, and creative platform design with proposed unique selling propositions
We implemented all stages of strategic and operational planning – from analysis and positioning to identity design and communication activities – over a two year collaboration with our client, the Tourist Board of Bjelovar-Bilogora County. The destination brand was developed in terms of strategy, marketing, visuals, and semantics, all under the new umbrella slogan “Odmor više” (Resting more). The new destination name Bilogora&Moslavina& Papuk was born.
Strategic marketing plan, positioning strategies, brand concept, new visual identity, and communication design
Through a strategic marketing plan, we positioned Daruvarske Toplice as a center of excellence for locomotor system rehabilitation, under the slogan “Centar zdravih pokreta” (The Center of Healthy Movement). The visual identity features an inner blue ring representing the thermal springs, while the outer turquoise ring symbolizes Julijev Park, the home of Daruvarske Toplice. With its dynamic design, the two rings evoke rehabilitation props used to enhance physical fitness and support the recovery of the locomotor system.
Strategic and operational plan for sustainable tourism development, brand concept, and destination positioning design
For our client, the Tourist Board of Sisak-Moslavina County, we designed concepts of sustainable, green, and wellness tourism. We merged nature and wellness into a new tourism paradigm – the “Green-Wellness” concept.
Our communication approach focuses on reconnecting with nature, recharging energy, and improving overall well-being. We designed the destination identity as natural, authentic, and ecological, and created the positioning concept “Na izvoru prirode” (At the Source of Nature).
